At IKA Playluxe, your privacy matters to us.
This Privacy Policy explains how IKA Playluxe (“IKA”, “we”, “us” or “our”) collects, uses, stores and protects personal information when you visit or use ikaplayluxe.co.in (“Website”), create an account, place an order, subscribe to our communications or contact us. Our guiding principle is simple: we respect your privacy and use your personal information responsibly and only for legitimate business, transactional, communication and customer-service purposes. By accessing or using our Website and providing your personal information, you acknowledge the practices described in this Privacy Policy, subject to applicable law.
Information We May Connect
Depending on how you interact with IKA Playluxe, we may collect information including:
- Your name
- Mobile or contact number
- Email address
- Billing address
- Shipping or delivery address
- Account information, where you create an account
- Order and purchase details
- Transaction information
- Information necessary for processing payments
- Communications with our customer-service team
- Preferences or information voluntarily provided by you
- Website usage, browser, device and technical information
- IP address and similar technical information, where applicable
- Cookies and similar technologies used by the Website
We aim to collect only information reasonably necessary for the purposes for which it is required.
How We Use Your Information
We may use your personal information for legitimate purposes connected with operating IKA Playluxe and providing our products and services, including:
- Processing and fulfilling your orders
- Confirming purchases and payments
- Delivering products to you
- Contacting you to verify or clarify your delivery address
- Providing order, shipping and delivery updates
- Managing exchanges and customer-service requests
- Responding to enquiries, feedback or requests
- Maintaining your customer account, where applicable
- Communicating important information concerning your order or our services
- Sending information about IKA Playluxe collections, new launches, promotions, offers, events and brand updates, where permitted by applicable law or with your consent where required
- Personalising and improving your experience on our Website
- Understanding how customers use our Website
- Improving our products, services, Website and overall customer experience
- Detecting, preventing and addressing fraudulent, unauthorised or suspicious transactions
- Protecting the security and integrity of our Website and business
- Maintaining appropriate business and transaction records
- Complying with applicable legal, tax, accounting and regulatory obligations
We do not intend to use your personal information for purposes that are unrelated to the reason for which it was collected unless permitted or required by applicable law.
We Do Not Sell Your Personal Information
IKA Playluxe does not sell, rent or commercially trade customers' personal information to unrelated third parties. Your personal information is not treated by us as a product for sale. There may, however, be circumstances where certain information needs to be shared with trusted third-party service providers in order to operate our Website, process your transaction or deliver your order.
Third-Party Service Providers
We may share relevant personal information with trusted third parties who provide services necessary for operating IKA Playluxe, including:
- Payment gateways and payment-processing providers
- Banks and financial service providers involved in processing transactions
- Courier, shipping and logistics partners
- E-commerce and website-hosting platforms
- Technology, cloud-hosting and IT service providers
- Customer communication and support platforms
- Analytics and website-performance service providers
- Professional advisers, auditors or service providers where reasonably necessary
We endeavour to share only the information reasonably required for such third parties to perform the relevant service. For example, your name, telephone number and delivery address may need to be shared with a courier partner so that your IKA Playluxe order can be delivered to you. Third-party service providers may process information in accordance with their own privacy policies and applicable laws. We encourage customers to review the privacy practices of payment providers or other third-party services where appropriate.
Payment Processing And Security
- Payments made through our Website may be processed by authorised third-party payment gateways or payment-service providers.
- IKA Playluxe may receive transaction-related information required to confirm and manage your purchase. Sensitive payment credentials such as complete card information may be collected and processed directly by the relevant payment provider rather than being stored by IKA Playluxe, depending on the payment method and service used.
- We take reasonable steps to work with established payment and technology service providers and to maintain appropriate safeguards for transactions conducted through our Website.
- However, no electronic transmission, payment system or method of digital storage can be guaranteed to be completely secure.
Cookies And Website Technologies
Our Website may use cookies and similar technologies to enable essential Website functionality, remember customer preferences, understand Website usage, improve performance and provide a smoother shopping experience. Cookies may also help us understand information such as pages visited, browsing behaviour, device type and general Website interaction. Where required by applicable law, we will seek appropriate consent before using non-essential cookies or similar technologies. You may be able to manage or disable certain cookies through your browser settings or through cookie controls made available on our Website. Disabling certain cookies may affect the functionality or performance of parts of the Website.
Marketing Communications
Where you have subscribed to receive communications from IKA Playluxe, or where otherwise permitted under applicable law, we may contact you regarding:
- New collections and drops
- Product launches
- Promotions and special offers
- Events
- Brand news and updates
- Other information relating to IKA Playluxe
We want to communicate with you because you wish to hear from us — not because you are unable to stop hearing from us. You may unsubscribe or opt out of promotional communications at any time by using the unsubscribe option provided in the relevant communication, where available, or by contacting us. Please note that opting out of promotional communications will not prevent us from sending essential transactional or service communications relating to an order, payment, delivery, exchange, customer-service request or other ongoing transaction.
Data Security
IKA Playluxe takes reasonable technical, administrative and organisational measures designed to protect personal information in our possession or control against unauthorised access, disclosure, alteration, misuse, loss or destruction. Access to personal information is intended to be limited to persons and service providers who reasonably require it for legitimate business purposes. While we take reasonable precautions, no Website, internet transmission or electronic storage system can be guaranteed to be completely secure. Customers should also take appropriate precautions when using online services and protecting their account credentials.
Retention Of Personal Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or processed, including for:
- Completing and maintaining records of transactions
- Providing customer service
- Managing exchanges or disputes
- Preventing fraud or misuse
- Maintaining appropriate accounting and business records
- Complying with applicable tax, legal and regulatory requirements
- Establishing, exercising or defending legal claims, where necessary
When personal information is no longer reasonably required and retention is not otherwise required or permitted by law, we may securely delete, anonymise or otherwise dispose of it in accordance with our applicable practices and legal obligations.
Your Rights And Choices
Subject to applicable Indian law, you may have rights in relation to your personal information, including the ability to:
- Request information about personal data being processed by us
- Request access to or a summary of certain personal information held about you
- Request correction, completion or updating of inaccurate or incomplete personal information
- Request erasure of personal information in circumstances permitted by applicable law
- Withdraw consent where processing is based on your consent
- Opt out of promotional communications
- Raise a grievance or concern regarding the handling of your personal information
Withdrawal of consent will not affect the lawfulness of processing undertaken before such withdrawal and may not prevent us from processing information where such processing is required or permitted by applicable law. Certain information may also need to be retained despite a deletion request where retention is necessary to comply with applicable legal, accounting, tax, fraud-prevention or regulatory obligations. To exercise an applicable privacy right, please contact us using the details provided below.
Accuracy Of Information
We encourage customers to provide accurate and up-to-date information. If your contact information, delivery details or other personal information changes, you may update the relevant information through your account, where that functionality is available, or contact our customer-service team.
Children's Privacy
Our Website and products are intended primarily for adult customers. We do not knowingly seek to collect or process children's personal information in a manner inconsistent with applicable Indian law. Where the processing of a child's personal information requires verifiable consent from a parent or lawful guardian under applicable law, appropriate measures will be taken where such processing occurs.
Legal And Regulatory Disclosures
We may disclose personal information where reasonably necessary to:
- Comply with applicable law, regulation, legal process or governmental request
- Respond to lawful requests from courts, regulators or governmental authorities
- Protect the rights, property or safety of IKA Playluxe, our customers or others
- Investigate suspected fraud, misuse, security incidents or unlawful activity
- Establish, exercise or defend legal claims
Any such disclosure will be made in accordance with applicable legal requirements.
Data Protection And Applicable Indian Law
IKA Playluxe intends to handle personal information in accordance with applicable Indian privacy and data-protection requirements, including applicable provisions of the Digital Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025, and other applicable laws and regulations, as and when the relevant provisions are in force and applicable to our operations.
Our privacy practices may therefore evolve as legal and regulatory requirements develop or become applicable.
Third-Party Links
Our Website may occasionally contain links to third-party websites, platforms or services. IKA Playluxe is not responsible for the privacy practices, security or content of independent third-party websites or services. We encourage you to review their respective privacy policies before providing personal information.
Changes To This Privacy Policy
IKA Playluxe may update or modify this Privacy Policy from time to time to reflect changes in our business practices, Website functionality, technology, services or applicable legal and regulatory requirements. The updated Privacy Policy will be posted on ikaplayluxe.co.in, together with an updated “Last Updated” date. Where required by applicable law, we will provide additional notice or seek consent for material changes.
Contact Us
If you have any questions, concerns, requests or grievances regarding this Privacy Policy or the manner in which IKA Playluxe handles your personal information, please contact us at: Please include sufficient information in your request to enable us to understand and respond to your concern. We will endeavour to address privacy-related requests and grievances within a reasonable period and in accordance with applicable law.
IKA Playluxe
Website: ikaplayluxe.co.in